Bradley and Montgomery Unveils Virtual Reality Experience Benefiting Riley Hospital for Children

INDIANAPOLIS (June 26, 2019) – Bradley and Montgomery (BaM), an independent creative agency, is unveiling a first-of-its-kind virtual reality (VR) room that depicts a patient’s room at Riley Hospital for Children. The virtual room will enable people to experience what it’s like to be a patient or a parent staying at Riley and highlight the high-level of care provided by the hospital, without ever stepping foot inside.

“Riley is an incredible place,” said Mark Bradley, founder and president of Bradley and Montgomery. “The minute you step through the doors, you really feel how they are bringing hope and care to sick kids and families. We wanted to capture this feeling and use virtual reality to extend the Riley experience outside the physical walls of the hospital. VR gives us the opportunity to bring the hospital to the community in ways that were simply not possible before.”

Riley Children’s Foundation will utilize the VR room at select fundraising events, allowing donors and potential donors to see the impact their dollars are having – or could have – on the hospital and those staying in or visiting it.

“Including a VR experience at Riley Hospital for Children opens the virtual doors to donors to see where their money is being used and further illuminates areas that are still in need of funding,” said Meghan Miller, Chief Operating Officer for Riley Children’s Foundation. “We are grateful to be the first hospital in Indiana to offer this unique VR experience to show donors and potential donors all of the good work happening at Riley.”

Later this year, BaM will develop a VR operating room which will showcase the industry-leading medical equipment Riley utilizes, and a room within the upcoming maternity and newborn health center, which Riley is currently raising money to build.

“There is tremendous opportunity for VR in the non-profit world because the technology offers the ability to evoke empathy and understanding,” said Bradley. “By seeing first-hand what Riley is offering its patients, we hope empathy prompts greater impact.”

For more information about Bradley and Montgomery, visit bamideas.com.

For more information about Riley Children’s Foundation, visit BeTheHopeNOW.org

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About Bradley and Montgomery

Bradley and Montgomery (BaM) is a project agency for big brands. The agency has built strategies, projects and campaigns for JPMorgan Chase, Microsoft, Xbox, VH1, Sony, Angie’s List and more, from offices in Indianapolis and Los Angeles. BaM helps brands authentically connect with customers by discovering what those audiences love – then building experiences and campaigns that turn them into fans. Delighting clients and their consumers for two decades, the agency has garnered recognition from The Webby Awards, Communication Arts, Ad Age Creativity, The One Show, The Creative Media Awards and OMMA.

About Riley Children’s Foundation

Riley Children’s Foundation is the fundraising arm of Riley Hospital for Children at Indiana University Health and the founding organization that opened Riley Hospital in 1924. Today Riley Hospital is recognized as one of the best children’s hospitals in the nation and is the only comprehensive children’s research hospital in the state of Indiana. Be the Hope NOW: The Campaign for Kids aims to raise $175 million by June 2020 to transform Riley Hospital through three high-priority programs: Pediatric Research and Patient Care, Maternity and Newborn Health and Family Support Programs. Riley Children’s Foundation also funds Camp Riley and the James Whitcomb Riley Museum Home and Billie Lou Wood Visitor Center. For more information, visit BeTheHopeNOW.org and follow us on Facebook, Instagram and Twitter @RileyKids.